ORIGINAL MUSIC FOR BRANDS & EXPERIENCES
Distinctive music. Flexible delivery. One creative partner.
Sonic identities | Campaign music | Seasonal adaptations | Event soundtracks | Audio branding | Bespoke edits
FROM FIRST IDEA TO FINISHED DELIVERY
MUSIC THAT BECOMES PART OF THE EXPERIENCE
We create memorable original music that can live across campaigns, venues, events
and digital content - then adapt it into every version your teams need.
More than a single track
Songs and musical identities built around your
audience, story and brand.
ORIGINAL THEMES
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CAMPAIGN VERSIONS
Pop, cinematic, orchestral, acoustic or location-specific
arrangements.
SEASONAL ADAPTATIONS
Halloween, Christmas and event-led versions that
retain the core identity.
DELIVERY
Full mixes, instrumentals, vocal hooks, long-form
beds, short edits, stems and broadcast-ready files.
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A COMPLETE CREATIVE PROCESS
One team from brief to final delivery
01
We learn the purpose, audience, emotional tone and practical requirements
DISCOVER
CREATE
Original concepts, songwriting, composition and arrangement
PRODUCE
Original concepts, songwriting, composition and arrangement
ADAPT
Alternate styles, seasonal versions, edits, stems and audio beds.
DELIVER
Organised, clearly labelled assets ready for your creative and operational teams.
A SINGLE CREATIVE PARTNER - WITH EVERY ASSET BUILT FOR REAL-WORLD USE
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Created for
Yorkshire Wildlife Park
Steelworks Studios created an original musical identity for Yorkshire Wildlife Park, developed for use across television and radio advertising, social media, live events and throughout the park.
The project has since expanded into seasonal Halloween and Christmas adaptations, retaining the central musical identity while giving each campaign its own distinctive character.
“TURN UP THE SOUND! How awesome is our new YWP music?”
THE EXPERIENCE BEHIND THE MUSIC
TOM BARKER & ELIOT KENNEDY - PICTURED WITH THE OVERTONES
Songwriter, producer and musical director with experience spanning records, television, live performance and international events.
TOM BARKER
The Overtones - Songwriter & Producer
Britain’s Got Talent - Music Producer
Huawei - Musical Director & Producer
Diversity - Music Producer
Alfie Boe - Live Keyboards
ELIOT KENNEDY
Multi-award-winning songwriter and producer with a career spanning global pop, film, television and musical theatre.
Spice Girls | Take That | Bryan Adams | Celine Dion | Boyzone | Finding Neverland - the Broadway musical
LET’S CREATE SOMETHING
PEOPLE CAN REMEMBER
Tell us about the experience, campaign or event. We will help shape the right creative approach and provide a clear, individually tailored proposal.